Creating memorable experiences…

Landsec - ‘Lollydays’ Summer Event Identities

Landsec wanted to create engaging and memorable moments for shoppers at Bluewater and St David’s Shopping Centres during the summer months. Umpf was asked to develop different creative identities to support individual events and installations that would appeal to families with children as well as young adults and adults looking for fun and unique experiences.

The brief
- Event identity
- Advertising
- Social media design

When
2023

Lollydays was a floral and lolly decorative installation at both Bluewater and St David’s shopping centres. The decorations featured colourful flowers and oversized lollies that were placed throughout the shopping centres, designed to create a playful and whimsical atmosphere and encourage shoppers to take photos and share them on social. The look-and-feel was therefore bright and bold to help capture the fun and playfulness of the summer activities.

Previous

Ultra Awesome - Brand Creation
Next

Dalia Botanique - Brand Creation