Going the distance
Ultra Awesome
Allie Bailey is an ultrarunner, coach, speaker, content creator and podcaster who has run in some of the most extreme places in the world. She needed a flexible brand identity to encompass both her coaching business and her wider personal brand - Ultra Awesome.
All Allie photography by David Miller.
The brief
- Brand concepts
- Brand development
- Merchandise design
- Event design
- Print design
- Social media design
- Template design
When
2023-24
Creating a home for all
Ultra Awesome exists to give people an inspiring, exciting, motivating, and most importantly non-judgemental space in which to develop as an endurance runner regardless of their age, ability or experience. It’s an environment in which people really flourish and grow - there’s zero ego, no bragging and no question is too stupid. The aim of it is to get as many people as possible out the door to experience the power of the outdoors on their own two feet.
It's a community, a brand and a coaching business, and needed a powerful and flexible identity to fuel the journey.
Strong and flexible
A versatile brand system was created for Allie to have complete control over a consistent but varied brand.
Allie Bailey
“The work that Sarah did rebranding my business was nothing short of incredible. Sarah’s attention to detail, her well thought out designs, her formidable passion for creativity and her detailed knowledge of the online market made the whole experience super simple, quick and extraordinarily successful.”
Allie’s flexible brand system allowed her to create brand communications herself. The robust design system included a suite of icons, illustrations and social media templates built in Canva, gave her the tools to run with the Ultra Awesome brand.
Allie Bailey
“She is one of the greatest designers I have had the pleasure to work with in my twenty years as a marketeer and I am confident that her visual work across my business has been instrumental in it's success over the past twelve months. It's eye catching, modern slick and gender neutral. I love it and just wouldn’t work with anyone else.”
