Witty headline..
‘The Collective’ Brand Identity
Bringing to life Darlington Market’s vision - ‘The Collective’ is a collection of 13 new artisanal kiosks. They needed a new visual identity to appeal to both the market regulars, and a younger demographic of taste pleasure-seekers.
In collaboration with Yasper Agency.
The brief
- Brand creation
- Experiential
- Social media design
When
2024
The visual identity was inspired by the heritage of the market and Darlington itself. Retro typefaces, reminiscent of the railways, combined with modern and playful ‘sticker’ style graphics, created a flexible look and feel with a wide age appeal.
Julian Pearce, Yasper
