Bee the Change - Westgate Oxford

Completed in a freelance capacity with the team at Umpf.

Westgate Shopping Centre in Oxford needed an event identity to support an installation by artist Leonie Bradley, called Swarm. Swarm was commissioned to bring alive the importance of bees and inspire the public to take small positive actions to protect them. With the team at Umpf, we created an event identity that was appropriate to represent a piece of art, as well as a consumer facing Easter campaign, encouraging families to come and contribute their own paper bee to the ‘swarm’.